CRM Executive

CRM Executive

What You Will Do:

• Assist with the planning and scheduling of the promotion calendar.
• Develop marketing content and manage the design of campaign assets.
• Segment customer databases based on defined criteria to customize marketing communications.
• Create bonuses and promotional campaigns.
• Develop and implement CRM campaigns targeting customers at different lifecycle stages across multiple channels.
• Track and analyse customer behaviour and trends using CRM tools and analytics to identify opportunities.
• Report regularly on KPIs related to customer engagement and retention, providing regular updates.
• Manage day-to-day operational tasks.

Your Experience:

• At least 6 months in a CRM role within the iGaming industry.
• Strong understanding of player bonuses and promotional mechanics.
• Exceptional organizational skills, attention to detail, and capacity to manage multiple projects simultaneously.
• A data-driven mindset with the ability to analyse and interpret trends to make informed decisions.
• Content writing skills with the ability to create engaging and persuasive marketing copy.
• Experience with CRM tools, analytics platforms, and marketing automation software.
• Familiarity with Photoshop or similar design software is a plus, but not essential.