Direct Response & Database Acquisition Manager
Description
.BettingJobs is partnering with a leading online casino operator in their search for a Direct Response & Database Acquisition Manager to join their team based remotely. Key Responsibilities: Internal Database Activation
- Reactivate dormant players and historical user datasets
- Design campaigns targeting churned users
- Work with CRM teams to optimise lifecycle reactivation SMS & Messaging Campaign Strategy
- Oversee SMS, WhatsApp and messaging campaigns
- Test messaging structures, sending schedules and offers
- Coordinate with campaign operators managing technical execution External Database Acquisition
- Identify and test external database suppliers
- Evaluate traffic quality and negotiate testing deals Landing Page & Funnel Optimisation
- Design campaign specific landing pages
- Improve registration and deposit conversion funnels
- Run A/B testing experiments Retargeting & Performance Channels
- Implement retargeting through push and display networks
- Test native and programmatic traffic sources
- Evaluate ROI and campaign profitability
Consultant
XXXX XXXX
Recruitment Consultant
7485 346 100) Reference number: 1330395R Profession:Company: Betting JobsDate posted: 2nd Apr, 2026
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