Performance Marketing Manager (m/w/d) - Teilzeit

Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights. We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.

Tasks

• Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA

• Build and iterate on Web2App funnels to convert web traffic into mobile app installs

• Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base

• Analyze campaign performance data, identify trends, and translate insights into actionable optimizations

• Create and test ad creatives, copy, and landing pages in collaboration with the product team

• Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)

• Stay up to date on platform changes, best practices, and emerging paid acquisition channels

Requirements

• 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment

• Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)

• Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)

• Analytical mindset with the ability to interpret data and make decisions based on KPIs

• Experience with A/B testing of creatives, audiences, and landing pages

• Self-starter who thrives in a fast-paced, lean startup environment

• Fluent in English; German is a plus

• Based in or near Munich, or willing to work in a hybrid setup

Benefits

• Flexible part-time schedule that fits around your life

• Hybrid work setup with a Munich-based office

• Direct impact on the growth of a product used by thousands of health-conscious consumers

• Work closely with the founder in a small, entrepreneurial team

• Freedom to experiment, learn, and shape the marketing strategy from the ground up

• Access to cutting-edge AI tools and an innovative tech environment

Excited about helping people make healthier choices while growing your marketing skills? We would love to hear from you! with your CV and a brief note about why this role excites you. We review applications on a rolling basis and aim to get back to you within a few days.

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