Instagram account management Mezcal

We are seeking an experienced and creative Instagram Community Manager and Content Strategist to elevate the online presence of our mezcal brand, ramo de rosas. The ideal freelancer will be responsible for developing and executing a compelling content strategy, fostering community engagement, and ensuring our brand's aesthetic is consistently elegant and distinctive. This role requires a proactive individual who can bring fresh, engaging, and compelling content to life, moving beyond generic approaches. Key Responsibilities include: Generating original and innovative content ideas and proposals that resonate with our target audience. Conducting thorough benchmarking of successful, elegant brands across various industries to identify best practices and emerging trends relevant to our brand. Creating and editing engaging visual content, including carousels, reels, and stories. This may involve utilizing existing brand assets or generating new content with AI tools, always maintaining a high standard of elegance and brand consistency. Managing a consistent posting schedule of 2-3 posts per week, ensuring all content aligns with brand guidelines and marketing objectives. Actively building and nurturing our Instagram community, driving engagement, fostering brand loyalty, and responding to interactions. All content will undergo validation by our Marketing team prior to posting to ensure alignment with our brand vision. Required Skills and Attributes: Demonstrated initiative and a proven ability to constantly propose original, compelling ideas for social media. Proficiency in quick content editing for various Instagram formats, with a strong understanding of visual storytelling. A keen eye for aesthetics, demonstrating elegance in choice of colors, framings, graphics, and fonts, crucial for maintaining our brand's distinctive image. Deep familiarity with Instagram's features, especially stories, and an ability to leverage them effectively for engagement. Strong understanding of social media trends, community engagement strategies, and best practices for brand growth. Candidates should also demonstrate a thorough understanding of the spirits sector, particularly mezcal and tequila, to propose truly distinctive and relevant content that speaks to our audience.

Category: Sales & Marketing Subcategory: Community Management What do you need?: Mid-level brand, low engagement