Brand Marketing Manager

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Reolink Innovation Inc

We are seeking a dynamic and strategic Brand Manager to lead public relations and support integrated brand marketing efforts across the Sweden region. The ideal candidate will be a strong communicator, experienced in earned media, storytelling, and campaign execution, with the ability to translate product innovations into compelling narratives for both media and consumers. This is a hands-on role that blends press relations, content creation, campaign support, and cross-functional collaboration.

Key Responsibilities:

Public Relations & Media Engagement:

Develop and execute strategic PR plans to increase Reolink’s visibility across consumer tech, lifestyle, and retail press in Sweden

Cultivate media relationships with editors, journalists, and influencers; proactively pitch storylines that highlight Reolink’s innovation and value

Manage PR activations, media events, and product seeding campaigns from concept to execution

Write press releases, media pitches, briefing materials, bylines, and other press-ready content

Monitor media coverage, analyze competitive activity, and provide actionable insights to inform messaging and strategic direction

Collaborate with and manage PR agency partners and freelancers as needed

Serve as a media liaison and brand representative for press briefings, events, or partner meetings

Brand & Marketing Support:

Support go-to-market campaigns for new products and retail initiatives (e.g., Best Buy, Amazon, Costco) through PR tie-ins and brand storytelling

Localize global campaigns for UK, aligning with cultural moments, seasonal events, and regional media preferences