Marketing Automation Specialist

For our client in the banking sector we are looking for a Marketing Automation Specialist.Detailed description of work task XXXX XXXX carried outPlan and build segments and customer journeys in their marketing automation system, Adobe Journey OptimizerWork with stakeholders from campaign brief to execution together with specialists from various fields organized in cross-functional agile teamsDefine various touchpoints in the customer and product journey and orchestrate different messages across channelsDefine A/B tests and control groups to ensure learning in everything we doReport and analyze the effect of activities to gather insights and learning for continuous optimizationShare learning and best practices with your colleagues in the other Nordic countriesMust-have knowledge and experienceMost likely have a Master's degree in economics, finance, mathematics, technology, statistics, marketing, or similar Have documented experience (> 2 years) with omni-channel campaign building in Marketing Automation solutions such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, SAS 360/Marketing Automation, or similarExperience with Data Science and web analytics and use of various tools such as PowerBI, Adobe Analytics, CJA, and/or GAStrong communication skills in English and FinnishNice-to-have knowledge and experienceHave experience working in Agile teams or SAFeHave a passion for technology, data, and digital marketing and the opportunities related to the combination of theseAre analytically inclined and motivated by finding creative solutions to how we can solve various business challengesAre driven by achieving concrete results and seeing your work materialize in increased customer engagement, increased customer satisfaction, and increased salesFocus on getting things done and are triggered by seeing how your work can be transferred to real value for our customersAre above average interested in Life and Pension businessLocation: Helsinki, Finland (hybrid, 2-3 days on-site)Allocation: 100%Start date: 1.4.2026End date: 31.12.2026Language: English and FinnishPlease note! We offer continuously. That means that we sometimes remove the assignments before deadline. If you are interested we recommend that you apply immediately. PayExpress:We now offer a fast and smooth payment solution, so you don't have to wait through long payment periods. With us, you will receive your payment within 3-5 days after your timesheet has been approved. This benefit is included as standard in almost all our contracts with no extra work on your part. Read more on below link.https://knowledge.eworkgroup.com/payexpress-get-paid-within-days-not-mon