Digital Assessment and Ongoing Optimization support

Digital Assessment and Ongoing Optimization support BackgroundFollowing major transformation initiatives, conversion rate optimization has been deprioritized, and progress has stalled. This has had a negative impact on digital sales. Both a thorough analysis of current sales funnels and on-site support are needed to establish effective CRO processes.Assignment description Review of existing digital sales funnels and user journeys to identify critical drop-off points, complemented by benchmarking against industry best practices in order to maximize digital sales & prolongationsActivities to be performed 1. Optimization review: Online sales performance for 5G and mobile subscriptions, with and without hardware, including prolongations. Telenor.se, D2C, Sweden. Digital channels in scope: ○ Paid Media: Meta + SEM (incl content) ○ Website (conversion funnel) ○ SEO ○ CBM (email, sms, push)2. Optimization support on sightWork with the Telenor digital team to set-up structured CRO processes.Technical information Tools • Adobe Analytics (AA) is the primary source of digital behavioral data and funnel performance.• Adobe Target (AT) is used for personalization, experimentation, and experience optimization.• Hightouch is deployed as the activation and audience orchestration layer on top of the data lake, allowing for more advanced segmentation and audience syncing to downstream platforms.• MouseFlow complements quantitative data with qualitative insights such as session recordings, heatmaps, and form analytics.• Contentful is used as the CMS, enabling modular content management • Read and understand HTML, CSS, JavaScript.• Make small front-end changes in testing tools without relying on developers.• Troubleshoot broken variations or selectors.• Understand DOM structure, dataLayer usage, and how personalization payloads are injectedMethods• Digital Assessment (Diagnose & Prioritize) - Using the tools and information in the system listed above • Optimization Support (Execute & Embed) -Implement prioritized initiatives with Telenor and helo in optimize ways of workingResponsibilities & deliverables What do you expect from the consultant in regards to deliverables and responsibility due to this assignment?1. An extenstive analysis on conversion optimization status, drop off points, improvement areas, with clear actions and recommendations to improve conversion2. Set up a Conversion optimization way of work that is effective and structured that can be handed over to the digital channels team when the assignment is overRolesCRO expert/s /Consultant/s that will do the analysis, the optimization review. AndDigital Analysts/Consultant/s that will do the analysis, the optimization review.CRO expert/s /Consultant/s that will perform assignment number two, optimization support on sightStationing or Placement:Hybrid (on-site / remote)One of the proposed consultants should be able to work 100% within the project up until May. TIMEFRAMEStart date: 2026-02-01End date: 2026-05-31Estimated time in hours for the assignment / Scope: The supplier determines the scope. Potential extension: Yes (6 months)Languages: Swedish and English are a requirement for the assignment.Required skills • 6+ years in CRO, personalization, digital growth, or related roles.• Proven ability to improve conversion rates and revenue through structured testing and advanced personalization strategies.• Experience in subscription-based digital businesses; telco experience is a strong advantage.• Background in working with cross-functional teams within digital product and sales environments.• Deep expertise in A/B testing, experimentation frameworks, and funnel optimization.• Hands-on experience with personalization platforms (e.g., Dynamic Yield, Optimizely Personalization, Adobe Target, similar).• Very strong analytical capabilities including segmentation, cohort analysis, and behavioral insights.• Good understanding of customer data platforms (CDPs), tagging, and data layer concepts.• Ability to translate insights into clear hypotheses, test designs, and optimization roadmaps.• Solid understanding of UX/UI principles and how they influence behavior and conversion.• Skilled in collaborating with product owners, developers, designers, and analysts.• Can read and understand HTML, CSS, JavaScript, as well as able to make small front-end changes in testing tools and troubleshoot broken variations or selectors without relying on developers. • Has understanding of DOM structure, dataLayer usage, and how personalization payloads are injectedSoft skills/Personality traits • Hypothesis-driven thinker with excellent prioritization skills.• Strong communicator capable of influencing stakeholders at all levels.• Comfortable leading discussions around data, strategy, and technical implications.• Curious, experimental mindset focused on continuous learning and improvement.• Highly organized with the ability to manage multiple initiatives simultaneously.DOCUMENTS TO BE INCLUDED IN THE PROPOSALCVCV for the specified resources is submitted to the tender.Organizational planOrganizational plan for the consultant’s planned project team. The name and role of each consultant must be provided.To be attached as a separate document.Project PlanA written description of how the assignment is intended to be carried out.Deliverable 1: An extenstive analysis on conversion optimization status, drop off points, improvement areas, with clear actions and recommendations to improve conversionOptimization review: Online sales performance for 5G and mobile subscriptions, with and without hardware, including prolongations. Telenor.se, D2C, Sweden. Digital channels in scope: • Paid Media: Meta + SEM (incl content) • Website (conversion funnel) • SEO • CBM (email, sms, push)Deliverable 2: Set up a Conversion optimization “way of work” that is effective and structured that can be handed over to the digital channels team when the assignment is overOptimization support on sight.Work with the Telenor digital team to set-up structured CRO processes.To be attached as a separate document.Schedule / TimelineThe project schedule for the assignment must clearly show how the consultant intends to carry out the deliverables.To be attached as a separate document.Price. The supplier must submit Fixed price for Deliverable 1 (analysis, optimization review) based on hours and SEK/h, broken down by resource.The supplier must submit Fixed price for Deliverable 2 (optimization support on sight) based on hours and SEK/h, broken down by resource.Please apply with:CVs for offered resourcesOrganizational plan as an attachment Project Plan as an attachment Schedule / Timeline as an attachment Price Filled in Skills Matrix