Head of Creative

Polarn O. Pyret is one of the most recognised children’s clothing brands to come out of Scandinavia. Founded in Sweden in 1976, the brand has built its reputation on high-quality, functional kidswear designed to last, clothes made to be loved, worn, washed, and eventually passed on to the next child.

With a strong heritage in design and a loyal customer base across the Nordics and beyond, the brand continues to evolve how it shows up across channels and markets. They are now looking for a leader who can take the creative expression into its next chapter.

About the roleThis role is about understanding how creativity can drive business. You should be just as comfortable thinking big campaign ideas as you are getting into the details of product storytelling and day-to-day production.

Leading a small in-house creative team of four, you’ll set the direction for the work while staying close enough to support the team in their day-to-day.

You’ll own the creative direction end-to-end, from concept through to execution, combining creative instinct with a data-informed approach to how ideas perform across channels.. That includes shaping campaigns and evolving the brand’s visual identity and creative framework. You will help define how the brand shows up with a digital-first mindset, ensuring that creative ideas are designed to live and perform across digital platforms while maintaining a consistent and compelling expression across all touchpoints.

You are comfortable developing creative for paid social, display, video, and emerging platforms, and you understand how different formats and messages perform across channels. You also work closely with Growth and Performance teams to ensure creative ideas work effectively in different environments.A strong product focus is key. Experience from fashion or retail is a must. You’ve likely worked with lookbooks and product-heavy communication before, and understand the pace and structure that comes with it.

What you’ll bringWe’re looking for someone with range, but also the right mindset. There’s a lot of production going on, so you need to enjoy being close to the work and helping out in the day-to-day when needed.

You should be comfortable leading a team; setting direction, giving clear feedback, and making sure everything comes together both creatively and commercially. No prestige mindset, just someone who gets things done and brings people along.

You’ll report to the CMO and play a key role in shaping how the brand shows up going forward

• across campaigns, product launches, and everything in between.

Interested? We’d be happy to tell you more.