Digital Analytics Specialist - Göteborg
Description
Requirements. ● You have several years of experience in digital analytics, working hands-on with large datasets in the digital space. ● Proven experience in defining KPIs, setting goals, and establishing reporting structures. ● Expertise in digital analytics and tracking tools, primarily Google Analytics and Google Tag Manager. Experience with Adobe Analytics, Adobe Customer Journey Analytics, Adobe Dynamic Tag Management, and/or Piwik Pro is a major plus. ● Expertise in Google Looker Studio. Experience with Power BI, Tableau, or similar BI tools is a strong advantage. ● Advanced proficiency in Excel and/or Google Sheets. ● Experience with Consent Mode and compliance, covering both auditing and technical implementation. ● Knowledge of JavaScript and SQL, particularly regarding their application in digital marketing, web analytics, and data warehousing. Experience working with BigQuery or Snowflake is highly desirable. ● Experience integrating multiple data sources using APIs and ETL tools (e.g., Supermetrics, Funnel | The leading marketing intelligence platform ).