Co-Founder & Chief Marketing Officer (CMO)

About Parently

Parently is redefining how families access baby gear through a circular, subscription-based model that makes parenting more sustainable and affordable. We are well beyond idea validation: the business is break-even with monthly profitability, operating from our own warehouse in central Stockholm, supported by automated systems and an experienced team.

We are now entering our next growth phase — scaling our customer base, strengthening our brand leadership in Sweden, and preparing for Nordic expansion.

To support this journey, we are looking for a Co-Founder & Chief Marketing Officer (CMO) who will take full ownership of marketing, brand, and growth — and act as one of the key leaders shaping Parently’s future together with the CEO and operations team.

About Parently in a nutshell

As Co-Founder & CMO, you will lead Parently’s marketing and brand strategy end-to-end. This is not a consultant or execution-only role — it is a true founder position with long-term ownership, strategic influence, and operational responsibility.

Your mission is to accelerate growth, strengthen brand authority, and build a category-defining presence in sustainable baby products.

Key Responsibilities

Marketing & Growth Leadership

• Own and evolve Parently’s marketing strategy across all channels (performance, brand, content, partnerships, community).
• Drive customer acquisition, retention, and conversion with a data-driven mindset.
• Build Parently into the most trusted and recognizable sustainable baby gear brand in Sweden.

Brand & Communication

• Define and protect the Parently brand voice, positioning, and storytelling.
• Act as a public-facing ambassador for Parently in media, partnerships, and social channels.
• Create compelling content that connects emotionally with parents and families.

Co-Founder Responsibilities

• Work closely with the CEO on company-wide strategy and growth priorities.
• Contribute to key business decisions beyond marketing, with a founder mindset.
• Help shape long-term vision, culture, and company identity.

Who We Are Looking For

• Native or fluent Swedish speaker (mandatory) with strong cultural understanding of the Swedish parenting market.
• Based in Sweden, with availability for in-person collaboration (Stockholm focus).
• Proven background in marketing, growth, or brand building, ideally in consumer, e-commerce, or subscription businesses.
• Strong interest or experience in performance marketing, content, and digital growth.
• Entrepreneurial mindset — motivated by ownership, responsibility, and long-term value creation.
• Comfortable being visible: confident communicating, presenting, and representing the brand publicly.
• Bonus: Existing social media presence (Instagram, TikTok, YouTube, etc.) within parenting, lifestyle, or sustainability.

What We Offer

• A true Co-Founder & CMO role with real influence and ownership.
• A modest initial salary aligned with our current stage.
• Substantial equity through an ESOP structure, aligned with long-term success.
• A functioning, profitable foundation — automated processes, warehouse, and team already in place.
• The opportunity to build and scale a meaningful brand with real environmental and social impact.

This Role Is Right for You If

• You want to step into entrepreneurship — but not from zero.
• You’re excited to build a category-defining brand with purpose.
• You’re ready to take ownership, make decisions, and grow with the company long-term.
• You want to work closely with ambitious co-founders in a fast-moving environment.

This role is not suited for candidates seeking a safe, corporate career path. It is designed for someone who wants to bet on themselves, the team, and the opportunity — and grow alongside the company.

Join Us

At Parently, you’re not just joining a company — you’re shaping the future of sustainable parenting. If you’re ready to build, lead, and grow something meaningful, we’d love to hear from you.