Senior Business Analyst

Senior Business analyst

Responsibilities:

1. Collaborating with other teams, such as ACQ, CRM, VIP, and customer service, to ensure that the CRM system is being used effectively and to identify areas for improvement.
2. Identifying opportunities for upselling and cross-selling based on customer data and interactions.
3. Helping to implement new sales and marketing campaigns by developing segmented lists of target customers and tracking their engagement.
4. Review and analyze the performance of the marketing units.
5. Develop advanced optimization plans for ACQ/retention campaigns.
6. Monitor closely performance of the business.
7. Proactive attitude towards continuous business optimization.

Requirements:

1. Experience with ACQ, CRM and VIP business units.
2. Ability to take large amounts of data and distill it into actionable insights.
3. Online Gaming experience MUST,Âstrong understanding of gambling sector
4. Strong Excel knowledge MUST
5. SQL Knowledge
6. Strong problem-solving skills.
7. The ability to think critically, in order to question assumptions and come to unbiased conclusions.
8. The ability to communicate complex data and insights to non-technical stakeholders.
9. Strong project management skills, in order to coordinate with cross-functional teams.
10. The ability to listen to customers and understand their needs in order to develop relevant solutions