Head of SEO

Head of SEO

You will set strategy and run the operations for the OS Media business unit owning growth targets, budgets, hiring, and P&L while building a hybrid SEO function that combines cutting-edge content systems, technical excellence, and sophisticated link acquisition. You will be accountable for driving market share across targeted keyword clusters and delivering predictable, scalable content-led acquisition through people, process, and automation. This is a leadership role based in the Malta HQ reporting directly to the CEO.

Responsibilities

Strategic

• Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters.
• Develop market-level roadmaps prioritizing high-ROI keyword opportunities.
• Establish a scalable experimentation framework for content and SERP feature testing.
• Act as the main stakeholder for organic acquisition strategy within leadership.

Operational

• Lead and mentor SEO, content, and technical teams across multiple markets.
• Build efficient workflows and sprint processes for SEO and content delivery.
• Integrate AI/LLM-assisted systems into content production and quality control.
• Implement and monitor KPIs for organic performance, output, and ROI.

Technical

• Oversee technical SEO architecture, crawling, indexing, and site performance.
• Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.).
• Collaborate with development teams to plan and execute SEO-focused improvements.
• Maintain high standards for data integrity, observability, and reporting accuracy.

Content & Automation

• Build AI-driven content pipelines combining automation with human oversight.
• Create scalable frameworks for content generation, optimization, and clustering.
• Define and enforce content quality standards based on E-A-T and engagement metrics.
• Leverage LLMs to accelerate ideation, drafting, and topical gap analysis.

Link Acquisition

• Design and manage a diversified link acquisition strategy (digital PR, outreach, sponsored placements, niche edits, link networks, and more)
• Evaluate and balance link-building channels for ROI and compliance risk.
• Build in-house and external partnerships to scale authority-building initiatives.
• Monitor link performance and continuously optimize acquisition strategies.

Financial & Commercial

• Own the OS Media P&L, including forecasting, budgeting, and performance reporting.
• Optimize spend allocation across tools, content, and link-building operations.
• Track and report ROI by market, channel, and keyword cluster.
• Present results and growth plans to executive leadership.

Requirements

• 7+ years of SEO experience, with a focus on content-led, affiliate, lead generation and/or multi-site businesses (iGaming experience preferred).
• Proven success in achieving SERP domination and large-scale organic growth.
• Strong understanding of technical SEO, content SEO, Product-Led SEO and link acquisition.
• Experience leading senior managers and distributed teams.
• Hands-on experience with AI/LLM content workflows and SEO automation.
• P&L ownership or channel-level budget management.
• Data-driven mindset with advanced analytical skills.
• Excellent communication and leadership skills.
• Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred).