CRM & Retention Specialist

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor. You report directly to the CEO. 👉 What you'll do Retention (80 %) Design and launch onboarding sequences Build user segmentation based on behaviour Own and optimise the CRM tool (we use Braze) Set up A/B tests and iterate based on data Build win-back campaigns for churned users Track metrics and report to the CEO weekly Be creative and propose ideas for promotions for activations Data, analytics & product collaboration (20 %) Own the retention dashboard Identify segments with the highest churn risk and propose concrete interventions Be the voice of the user in product discussions Work closely with product on the onboarding flow Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions 💪 About you 5+ years of experience in lifecycle marketing, CRM or a retention role Proven hands-on experience with a CRM tool (Braze, Customer.io, Klaviyo or similar) Analytical thinking = you can read data , identify a problem and propose a solution Ability to write clearly and persuasively in English Nice to have: Direct experience with Braze Background in fintech , crypto or subscription app environment SQL at the level of independent analyses (cohorts, retention, funnel) Experience with Amplitude, Mixpanel or a similar product analytics tool 🤝 What we offer Direct impact on strategy = no bureaucratic layer between you and the CEO Strong technological background of SatoshiLabs / Trezor Room to build things from scratch , not maintain someone else's systems A collaborative team where your voice and ideas matter A mission-driven culture focused on innovation and impact Startup agility, global audience 👋