Social Marketing Manager, South Korea

At Spotify, we believe that music, podcasts, and culture move the world — and we’re looking for a Social Marketing Lead to define how Spotify shows up in Korean culture across social platforms (Instagram, YouTube, Twitter/X, TikTok, and beyond).

In this role, you’ll lead Spotify Korea’s social channel and persona strategies - shaping creative storytelling that fans love to follow, engage with, and share. You will position Spotify as a key cultural brand at the heart of K-Music and Korea’s broader creative ecosystem.

As the cultural antenna for Spotify in Korea, you’ll bring sharp instincts for trends, music fandoms, and digital behavior to ensure our storytelling resonates locally and travels globally. You’ll manage and inspire a team of marketers and creators, collaborate with cross-functional team members, and work closely with global counterparts to make Spotify the most loved destination for music and audio in Korea.

If you’re a proven leader who thrives at the intersection of strategy, creativity, and culture — and who can elevate both a team and a brand — this is your stage. You will ensure Spotify is not just part of the cultural conversation in Korea, but also a driver of how Korean creativity and fandom resonate on the global stage.

What You'll Do

Develop and execute Spotify Korea’s social and content strategies across key platforms including Instagram, YouTube, TikTok, X, and emerging channels Lead the planning and execution of tentpole campaigns and social-first activations, ensuring Spotify shows up meaningfully in K-pop, K-music, and broader cultural moments Collaborate with cross-functional partners across Music, Comms, Marketing, Editorial, and global teams to bring cohesive, social-first campaigns to life Partner with creators, agencies, and internal teams to produce platform-native, creative storytelling that resonates with Korean audiences and travels globally Identify and act on cultural trends, fandom behaviors, and emerging formats to keep Spotify relevant and distinctive in the social space Contribute to shaping Spotify’s social voice and presence in Korea, ensuring consistency and cultural relevance across channels Use data and insights to evaluate performance, optimize content, and inform future campaigns and creative approaches Share learnings and best practices with regional and global teams, contributing to the evolution of Spotify’s social marketing efforts

Who You Are

At least 7+ years of experience in social and content marketing, with a track record of driving strategy and execution in Korea Strong understanding of digital and social platforms, fandom behavior, and cultural conversations in Korea Experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns Ability to contribute to and execute on social strategies that build Spotify’s presence within K-pop and broader Korean culture Comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns Skilled at managing multiple stakeholders across internal teams, external partners, and global collaborators Deeply connected to internet culture, music, and fandoms, with a strong instinct for trends, formats, and emerging conversations Background in entertainment, gaming, music labels, media, or tech is a plus Fluent in Korean and proficient in English, with strong communication and storytelling skills Highly organized, adaptable, and comfortable working in fast-paced, evolving environments

Where You'll Be

This role is based in Seoul, Korea We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home