Food Service Sales Lead (HORECA)

We are seeking a dynamic and results-driven **Food Service Sales Lead

• HORECA** to grow our presence across the hotel, restaurant, café, and catering segments. This role focuses on driving revenue growth, building long-term partnerships, and expanding our footprint within the hospitality and food service ecosystem. The ideal candidate brings strong industry relationships, strategic selling expertise, and a proven ability to deliver against ambitious sales targets.

Key Responsibilities:

• Identify, onboard, and develop new HORECA and food service customers, including hotels, restaurants, cafés, and institutional caterers.
• Grow volume, revenue, and profitability across assigned food service accounts through data-driven and consultative selling approaches.
• Lead new account acquisition initiatives to strengthen market penetration.
• Execute local and national trade marketing programs to enhance brand visibility and performance.
• Assess market opportunities and translate them into sustainable sales growth and new business wins.
• Manage pricing, contracts, and commercial terms to ensure alignment with quality, cost, and service benchmarks.
• Review, approve, and optimize promotional and trade spend programs to improve ROI and brand consumption.
• Design and implement customized sales and marketing plans for key HORECA accounts.

Requirements:

• Bachelor’s degree in Hospitality Management, Food Technology, or a related discipline.
• Minimum 4 years of Sales & Marketing experience in food service, specifically handling HORECA accounts.
• Established network and strong relationships within the food service and hospitality industry.
• Ability to engage and negotiate with stakeholders across levels—from chefs and catering managers to procurement and buyers.
• Consistent track record of meeting or exceeding sales and revenue targets.
• Excellent verbal communication and relationship-management skills.
• Demonstrated experience in market development and driving measurable business growth.