Paid Ads Specialist (Google Ads & Meta Ads)

The Role:

You will be responsible for :

1. Campaign Strategy & Planning

• Develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives (lead generation, sales, brand awareness, etc.).
• Conduct audience research, keyword analysis, and competitor benchmarking tailored to the Australian market.
• Prepare detailed media plans and budget allocations based on campaign goals.

1. Campaign Setup & Management

• Create, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager (Facebook & Instagram).
• Write compelling ad copy and coordinate with designers for creative assets.
• Implement A/B testing on creatives, audiences, and bidding strategies.
• Monitor campaign performance daily and adjust bids, budgets, and targeting to maximise ROI.

1. Analytics, Tracking & Reporting

• Set up and manage tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform pixels.
• Generate detailed performance reports with insights, trends, and actionable recommendations.
• Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and cost per lead.

1. Strategy & Proposal Development

• Prepare campaign proposals and strategy decks for new clients or internal stakeholders.
• Provide data-driven recommendations on ad spend allocation, creative direction, and funnel optimisation.
• Stay up to date with platform updates, new ad formats, and best practices.
• Contribute to overall marketing strategy by sharing insights from paid media performance.

1. Market Expertise

• Demonstrate a strong understanding of the Australian consumer market, industry trends, and advertising compliance.
• Optimise campaigns based on Australian time zones, holidays, and seasonal buying patterns.
• Use localised targeting strategies and messaging that resonate with Australian audiences.

Ideal Profile:

• You have at least 3 years experience ideally in Digital Marketing within Media & Entertainment industry.
• You have working knowledge of Paid Ad Specialist
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are adaptable and thrive in changing environments
• You are highly goal driven and work well in fast paced environments

What's on Offer?

• Strong opportunities to progress your career
• Opportunity within a company with a solid track record of performance
• Flexible working options