Head of Marketing

ROLE OVERVIEW

We are seeking a strategic, execution-driven Head of Marketing to lead the company’s global marketing initiatives and establish the foundations of a scalable marketing function.

KEY RESPONSIBILITIES

Marketing Strategy

• Define and execute AiOO’s marketing strategy aligned with company growth objectives.
• Develop positioning, messaging, and brand strategy for AiOO’s products and services.
• Identify growth opportunities across international markets and digital channels.
• Translate company strategy into clear marketing initiatives and campaigns.

Demand Generation & Growth

• Build scalable demand generation systems that support revenue growth.
• Develop and manage multi-channel acquisition strategies including digital marketing, partnerships, and outbound initiatives.
• Optimize marketing funnels and customer acquisition processes.
• Track marketing performance and continuously improve ROI through data-driven insights.

Brand & Market Positioning

• Build and strengthen AiOO’s brand presence globally.
• Represent and maintain AiOO's presence in global industry events & trade shows.
• Lead marketing communications, campaigns, and brand initiatives.
• Ensure consistency in messaging across all marketing channels.
• Support leadership visibility through thought leadership and industry positioning.

Marketing Operations

• Implement marketing systems, tools, and automation platforms.
• Establish marketing KPIs, dashboards, and reporting frameworks.
• Introduce operational structure to campaign planning and execution.
• Ensure marketing processes remain scalable as the company grows.

Team Leadership

• Build and lead AiOO’s marketing team as the organization scales.
• Define team structure, responsibilities, and performance expectations.
• Manage external partners, agencies, and freelancers when required.
• Foster a culture of accountability, experimentation, and continuous improvement.

Cross-Functional Collaboration

• Work closely with the commercial/revenue team, technology, and leadership teams to align marketing strategy with product development and company goals.
• Provide insights into market trends, customer behavior, and competitive positioning.
• Support market expansion initiatives through targeted marketing strategies.

REQUIREMENTS

Experience

• 7–10+ years of experience in marketing leadership roles.
• Experience in technology, media, SaaS, or digital platforms is strongly preferred.
• Demonstrated experience building or scaling marketing functions in startup or high-growth environments.
• Experience working across international markets is a strong advantage.

Skills

• Strong understanding of digital marketing, growth strategy, and demand generation.
• Experience with modern marketing tools, analytics platforms, and automation systems.
• Ability to combine strategic thinking with hands-on execution.
• Strong communication, leadership, and organizational skills.
• Data-driven mindset with a focus on measurable outcomes.

Personal Attributes

• Highly proactive and self-directed.
• Comfortable operating in fast-paced startup environments.
• Strong problem-solving and decision-making abilities.
• Ability to bring structure and clarity to evolving systems.

WHAT WE OFFER

• Opportunity to lead marketing for a growing international technology company.
• Direct collaboration with executive leadership.
• Exposure to global markets and high-impact strategic projects.
• Competitive compensation aligned with experience.
• This role is ideally based in Dubai with a hybrid work model. For candidates located outside the UAE, a fully remote arrangement may be considered.