Head of Marketing

**Head of Marketing

• Enterprise BU (AI, Data & Digital Services)**

About Intellectyx

Intellectyx is an AI and Digital Transformation company specializing in custom AI Agents, GenAI solutions, Data Engineering, Cloud modernization, and intelligent digital platforms for enterprise clients.

We work with Financial Services, Manufacturing, and mid-market enterprises to design and deploy production-grade AI-driven systems.

We are looking for a technically strong, revenue-focused marketing leader to scale our Enterprise Business Unit.

Role Overview

The Head of Marketing

• Enterprise BU will be responsible for building and scaling a predictable, performance-driven marketing engine aligned to a $2.5M annual revenue target.

This is a strategic leadership role requiring a strong blend of:

• Technical understanding (AI, Data, Cloud, Digital Services)
• B2B enterprise marketing experience
• Demand generation expertise
• Revenue attribution and funnel discipline
• Team leadership

This is not a branding-only position. This is a revenue-aligned leadership role.

Key Responsibilities

1. Revenue-Driven Marketing Strategy

• Define and execute enterprise marketing strategy aligned to revenue goals.
• Build a predictable funnel across inbound, paid, outbound, and event-driven channels.
• Drive measurable MQL, SQL, and pipeline contribution.

2. Demand Generation & Funnel Ownership

• Own monthly inbound lead targets and funnel conversion ratios.
• Optimize lead-to-MQL and MQL-to-SQL performance.
• Ensure marketing directly influences enterprise revenue growth.

3. Digital & Performance Marketing

• Lead SEO and technical SEO strategy.
• Drive AI Engine Optimization (AEO/GEO) across AI-native search platforms.
• Manage Google and LinkedIn paid campaigns with ROI accountability.
• Oversee email marketing and lifecycle automation.
• Execute webinar-led and ABM-driven pipeline creation.

4. Brand & Market Positioning

• Strengthen Intellectyx’s positioning as an AI Agent & Custom AI Development partner.
• Develop vertical messaging for Financial Services and Manufacturing.
• Ensure consistent brand governance and messaging across all channels.

5. Content & Thought Leadership

• Drive executive-level content strategy.
• Develop AI-focused whitepapers, case studies, and industry-specific assets.
• Ensure content distribution across web, social, email, and paid channels.
• Improve organic authority and search visibility.

6. Team Leadership & Governance

• Lead and manage marketing execution team.
• Establish KPIs, review cadence, and accountability.
• Ensure structured reporting and performance dashboards.
• Align closely with Sales, SDR, and Presales teams.

7. Executive Reporting & Revenue Attribution

• Present monthly marketing performance dashboards.
• Track ROI, CPL, funnel ratios, and revenue influence.
• Continuously optimize marketing spend and campaign effectiveness.

Required Qualifications

Education (Mandatory)

• BE / B.Tech in Computer Science or Information Technology
• MBA in Marketing / Strategy (Preferred but strongly desired)

Experience (Mandatory)

• 8–15+ years of B2B marketing experience in IT Services / AI / Data / Cloud companies
• Experience marketing enterprise technology solutions
• Proven track record in demand generation and funnel management
• Experience working closely with Sales & Presales teams

Technical Understanding

Strong working knowledge of:

• AI / GenAI / Agentic AI
• Data Engineering & Analytics
• Cloud architectures
• Digital transformation services

Core Competencies

• Revenue-first mindset
• Data-driven decision making
• Strong paid performance expertise
• SEO & digital marketing proficiency
• Enterprise buying cycle understanding
• Cross-functional leadership
• Executive communication skills
• Ability to operate under growth pressure

Success Metrics

The role will be evaluated based on:

• Consistent inbound pipeline growth
• Funnel conversion efficiency
• Cost-per-lead optimization
• Revenue attribution accuracy
• Enterprise deal influence
• Measurable contribution toward the $2.5M revenue target

Why Join Intellectyx

• Work at the forefront of Agentic AI and enterprise AI solutions
• Direct revenue impact and leadership visibility
• Opportunity to shape the AI market positioning of a growing technology company
• High ownership and strategic autonomy

Thanks & Regards,