Marketing & Communications Lead

The Reality Check - AdMazad is a mature, 11-year-old Data-as-a-Service (DaaS) firm serving the region’s most sophisticated top-tier clients and replacing industry guesswork with data-driven certainty. We are not looking for a Marketing Director to manage from a distance; we are looking for a Builder. This role requires strategic whiplash: you will architect high-level PR strategies for multinational CMOs in the morning and personally manage WordPress updates or LinkedIn tracking pixels in the afternoon. If you aren't comfortable being a department of one who executes their own strategy, this is not the right fit.

The Mission - Market Education & Growth - Your mission is to turn our proprietary AdMetrics data into an educational lead-generation engine. You will own the brand narrative and the technical funnel that teaches the market how to value, buy, and measure Out-of-Home (OOH) media effectively.

Core Responsibilities

Demand Generation & Media Mix

• Full-Funnel Execution: Design and execute a multi-channel lead-generation strategy across Paid and Organic channels (LinkedIn, Google Ads, and Email).
• Maximize Established Assets: Scale our successful OOH Pulse series, evolving it from a social media asset into a multi-channel engine (Newsletter/Blog) that drives measurable business growth.
• Lead Tracking & ROI: Ensure every marketing dollar is tracked, managing the flow of leads directly into Zoho CRM to support the sales pipeline.

PR Management & Strategic Initiatives

• The State of OOH: Own the launch and maximization of our signature annual report—an industry staple featured by CNN Arabic, Bloomberg Asharq, and Enterprise.
• Agency Stewardship: Act as the strategic lead for our PR agency, providing the data hooks and insights they need to secure top-tier media coverage.
• Innovation: Proactively identify and launch new data-driven initiatives to keep AdMazad at the center of the industry conversation.

Digital Management & Brand Guardianship

• Website Ownership: Full technical and content management of the WordPress site, ensuring it is optimized for SEO, speed, and conversion.
• Brand Integrity: Ensure every touchpoint—from LinkedIn posts to board-level presentations—reflects our premium, data-led identity.
• Creative Execution: Produce high-quality visual and written assets (using Canva, AI tools, and professional copywriting) that simplify complex data for diverse audiences.

The Builder Profile

• Experience: 3–5 years in B2B marketing. You understand that growth is built on logic, data, and long-term trust.
• Technical Stack: Hands-on proficiency in Zoho CRM, WordPress, Canva, LinkedIn Campaign Manager, and Google Ads.
• Communication: Native-level professional English. You must write with the authority required to influence global executives.
• Mindset: You are a self-starter who values doing over delegating.

Why Join AdMazad?

• Proven Foundation: Scale an 11-year-old market leader with a world-class, proprietary data product.
• A Mission that Matters: You aren't just selling software; you are fundamentally changing how an entire industry in Egypt operates.
• Total Autonomy: We value logic over red tape. If your strategy makes sense, you have the green light to execute it.

How to Apply

In your application, please include a link or attachment showing one B2B campaign, report, or content piece you personally built from scratch. Tell us why it worked.