Senior PPC Specialist

15 hours ago

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Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Google Ads and Bing Ads campaigns launch and optimization • Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability • Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency • Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals • Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets • Drive creative performance improvement through structured A/B testing and insights sharing • Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis • Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization • Analyze funnel performance and identify opportunities for efficiency improvement and scale

🎯 Requirements

• 2+ years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding • Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies • Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies • Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS • Proficient in Excel / Google Sheets • Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations • Ability to independently optimize and scale campaigns while maintaining efficiency targets • Russian - C1+

🏖️ Benefits

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave • Bonuses up to $5000 for recommending successful applicants for positions in the company • 50% payment for professional training, international conferences and meetings • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children) • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.