Senior/Lead Product Marketing Manager

🔥 17 hours ago

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1 - 10 employees

Hardware • Retail • B2B

DVM Hardware is a strong emerging brand specializing in an exclusive range of furniture, glass, and kitchen hardware. The company focuses on providing top-notch quality products that enhance the comfort and aesthetics of spaces. With a commitment to customer satisfaction, DVM Hardware ensures on-time delivery and superior product quality. As it expands nationally, DVM aims to be the preferred partner for clients looking for durable and stylish hardware solutions in home design, construction, and renovation.

📋 Description

• Leading and growing the Product Marketing function with a hands-on approach. • Develop marketing strategies for our B2C products and B2B platform features. • Contribute to product mechanics and design with proven, market-tested enhancements. • Structure effective partnerships with traffic acquisition partners. • Create positioning and unique value propositions. • Collaborate hand-in-hand with product, design, and development teams. • Monitor KPIs (conversions, engagement, retention, launch effectiveness). • Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. • Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). • Initiate changes to increase conversions, user engagement, and retention. • Synchronize marketing activities with the product roadmap. • Plan marketing launches and entering new markets. • Conduct market, competitor, target audience, and customer development research. • Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. • Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. • Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. • Report on the effectiveness of initiatives and promotion results.

🎯 Requirements

• 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. • Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. • Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. • Experience in setting up successful collaborations with Counter-Strike (CS) streamers. • Proven experience in growing a start-up project toward a market leader position. • Previous experience working in start-up environments with rapid iteration cycles. • Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. • Proven hands-on experience building and scaling marketing processes from the ground up. • Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. • Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. • Experience working with analytics tools and turning data into stories & actions. • Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. • Passion for gaming, esports, and the CS2/CS:GO community. • Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. • Ability to work within the CET/EET time zone.

🏖️ Benefits

• Competitive compensation package (depends on your experience and skills). • Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice. • 29 business days of vacation and paid sick leave. • Corporate equipment (laptops, monitors, etc.). • Professional courses/certifications (200 EUR per year). • Operating in a start-up environment with cutting-edge technologies an