Senior CRM Manager

🔥 13 hours ago

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11 - 50 employees

Founded 2022

Energy • eCommerce • Wellness

Solakon GmbH is a company focused on providing innovative balcony solar power systems that allow users to generate their own sustainable energy. With a line-up of efficient solar power sets, including bifacial solar modules, the company aims to make solar energy accessible to everyone, promoting a self-determined energy future. Solakon emphasizes user-friendly solutions, ensuring easy installation and maximum energy efficiency while encouraging participation in the energy transition.

📋 Description

• You build scalable CRM strategies that have a direct impact on our revenue and customer lifetime value. • You design, develop and optimize email, WhatsApp and SMS flows, ensuring clear, high-performing communication across the entire customer journey. • In close collaboration with our performance team, you develop funnel logic that systematically converts paid leads into buyers. • You craft nurturing sequences and provide input for copy and creatives so our ads can scale more profitably. • You identify customer needs and turn them into targeted flows that drive repeat purchases, prevent churn and build loyal customer relationships. • You write high-converting copy that is emotional, clear and relevant. • You analyze customer behavior, run A/B tests, interpret data from Klaviyo, Shopify & co., and continuously optimize.

🎯 Requirements

• You have experience deg, building and scaling email and automation flows. • You have worked with leads, understand how nurturing works, and know the interface to paid ads. • You understand psychological triggers, storytelling and conversion copy. • You can read numbers, spot patterns and derive concrete actions from them. • Retention KPIs, CLTV/CLTP, churn and cohort analysis are not foreign to you. • You are an expert-level Klaviyo user, understand Shopify events and data structures, can correctly interpret tracking setups (UTMs, attribution, event tracking) and confidently use Klaviyo analytics to make data-driven decisions. • You independently identify potential, think ahead, contribute ideas and execute them.

🏖️ Benefits

• Great team spirit and a collegial atmosphere with flat hierarchies, lots of drive and high professionalism. • Regular team events (e.g. Highland Games, escape room or paintball). • Continuous learning is encouraged and training requests can be raised freely. • Equipped with the latest Apple hardware.