As a specialized company dedicated to ophthalmology, Santen carries out research, development, marketing, and sales of pharmaceuticals, over-the-counter products, and medical devices. Santen is the market leader for prescription ophthalmic pharmaceuticals in Japan and its products now reach patients in over 60 countries. With scientific knowledge and organizational capabilities nurtured over a 130-year history, Santen provides products and services to contribute to the well-being of patients, their loved ones and consequently to society.

1001 - 5000 employees

Regional Marketing Manager

• Myopia

🔥 12 hours ago

Report problem

1001 - 5000 employees

📋 Description

• Lead the execution of the product launch strategy, contributing to Santen’s ambition to become the EMEA leader in myopia treatment • Co-develop and implement the EMEA strategic brand plan, ensuring alignment with cross-functional partners and country-level priorities • Drive the preparation and rollout of brand campaigns, ensuring alignment with medico-regulatory requirements and commercial goals • Manage competitive intelligence efforts to proactively respond to market dynamics and competitor actions • Chair regular cross-functional brand meetings to align and accelerate brand performance across sales, marketing, medical, and market access • Support affiliate teams with tailored marketing materials, insights, and best practices to maximize local market impact • Plan and execute key congresses and external events, ensuring high visibility and engagement for the product and the Santen brand • Define and monitor performance KPIs across tactics, ensuring data-driven adjustments to optimize effectiveness and ROI • Lead collaboration with agencies for campaign development, creative execution, and logistics, raising the bar for external impact and innovation

🎯 Requirements

• Proven experience (3–5 years) in pharmaceutical or healthcare marketing at a regional or global level, ideally with launch experience • University degree or equivalent in science and/or business / Marketing or MBA qualification/s • Demonstrated ability to develop and execute brand plans, including cross-functional leadership and stakeholder alignment • Strong analytical mindset with the ability to interpret commercial data, assess trends, and translate insights into action • Deep understanding of customer and market insights, with a passion for addressing unmet patient and healthcare professional needs • Exceptional communication and influencing skills, capable of engaging diverse internal teams and external stakeholders • Experience managing external vendors and agencies (creative, medical communications), including briefing and performance evaluation • High level of creativity, resourcefulness, and a solution-oriented mindset to drive differentiation in a competitive landscape • Willingness to travel across EMEA (up to 30%)

🏖️ Benefits

[](https://jobs.smartrecruiters.co