Product Marketing Manager

🔥 1 hour ago

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SaaS • Enterprise • B2B

saas. group is a company that acquires SaaS companies with a focus on bootstrapped businesses. They utilize a founder-friendly approach to enhance products and scale teams, ensuring that the company's original identity is preserved. saas. group offers a supportive exit strategy for founders, prioritizing the legacy and growth of the companies they acquire. They are committed to a streamlined acquisition process with minimal legal back and forth, focusing on product-led growth, community support, and empowering founders with financial freedom. The company specializes in small to mid-sized SaaS companies with recurring revenue models, aiming to elevate these businesses to become market leaders.

📋 Description

• Audit existing product messaging and positioning with the Head of Marketing and Product, identifying gaps, inconsistencies, and opportunities. • Define and document clear positioning, core messages, and value propositions that can be reused across marketing, sales, and customer communications. • Support the planning and execution of upcoming feature launches, including launch messaging, internal enablement, and customer-facing communications. • Refresh and improve sales enablement assets (e.g. decks, one-pagers, FAQs) to better support pipeline progression and conversion. • Partner with the Head of Marketing to shape product positioning and value propositions. • Translate product capabilities into clear, customer-facing narratives. • Ensure consistent messaging across marketing, sales, and customer success. • Lead go-to-market planning for product launches and key initiatives. • Own sales enablement messaging and materials such as pitch decks and one-pagers. • Feed market, customer, and competitive insights back into GTM and demand programs.

🎯 Requirements

• At least 3 years of experience working in product marketing or a closely related role within a SaaS business. • Proven experience supporting or leading end-to-end product or feature launches in a SaaS environment, from positioning and messaging through to internal enablement and customer-facing communication. • Experience coordinating launch messaging across multiple teams and channels, working closely with Product, Sales, and Customer Success to ensure consistent execution and adoption. • Ability to understand technical products and translate them into clear marketing language. • Comfort working independently while partnering closely with senior marketing leadership. • Ability to articulate customer value clearly across different personas and stages.

🏖️ Benefits

• We’re 100% remote. You can work from wherever you like, whenever you like, with the expectation of working within ±2–3 hours of GMT for effective collaboration. • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it. • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. • Small & friendly team: We help each other out, have fun, and joke around. • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. • Flexible time off: We want you to recharge your batteries when needed.