Lead CRM Manager

🔥 1 hour ago

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Gaming • B2B • Entertainment

Growe is a dynamic company that boldly operates in the iGaming and Entertainment industries. Its mission is to unlock potential and create opportunities by launching new iGaming brands across Asia and Latin America. Gathered expertise from diverse markets allows Growe to unite brands globally and enhance the gaming experience, making it a key player in the growth of the industry.

📋 Description

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle; • Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation; • Build and maintain advanced customer segmentation strategies based on behavioral and transactional data; • Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance; • Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls); • Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials; • Develop and refine automated player journeys and customer retention funnels; • Plan monthly promotional calendars, including gamification mechanics and bonus campaigns; • Track and analyze key CRM KPIs on a daily, weekly, and monthly basis; • Improve customer engagement and communication metrics based on data insights; • Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development.

🎯 Requirements

• 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams. • Demonstrate expertise in developing segmentation strategies and personalized communication. • Work hands-on with email, SMS, push, and other CRM channels. • Understand bonus mechanics, player journey funnels, and engagement tactics. • Analyze data and extract actionable insights from large datasets. • Use CRM and marketing automation platforms confidently. • Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus. • Communicate in English (Intermediate or higher).

🏖️ Benefits

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.) • 100 % paid sick leaves • Annual salary review (based on performance) • Quarter bonuses according to the company’s policy • Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc. • Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.) • Corporate events and team-building activities • Growe Care (Well-being Program)