Head of CRM, Retention

15 hours ago

Report problem

At SGINK, we're passionate about helping you stay fresh and professionally branded.

1 - 10 employees

📋 Description

• Building and Managing the CRM & Retention Department: Creating and leading a high-performing CRM and retention team. • Streamlining processes and setting clear KPIs for the team and individual members. • Ensuring a strong focus on achieving financial results through effective retention strategies. • Developing Retention Strategies: Deg and implementing personalized retention campaigns tailored to different customer segments. • Creating exclusive offers and loyalty programs to increase customer engagement and retention. • Implementing CRM Tools and Technologies: Leveraging CRM platforms to improve customer engagement and retention. • Automating processes to enhance efficiency and effectiveness in retention efforts. • Collaboration with Other Departments: Establishing seamless collaboration with marketing, sales, and VIP departments to ensure a unified approach to customer retention. • Sharing insights and data to optimize cross-departmental strategies. • Personalized Customer Approach: Developing a personalized approach for customers, considering their preferences and behavior. • Development of Bonus and Loyalty Policies: Deg bonus policies and loyalty programs aimed at increasing customer retention and lifetime value (LTV). • Continuously optimizing these policies based on customer feedback and performance data. • Business Metrics Orientation: Developing and executing strategies aimed at achieving key financial performance indicators, such as retention rate, churn rate, and customer lifetime value (LTV). • Regularly monitoring and reporting on the performance of retention initiatives. • Decision-Making: Addressing and resolving issues related to CRM and retention operations promptly and effectively. • Making data-driven decisions to optimize retention strategies and improve overall customer satisfaction.

🎯 Requirements

• At least 3 years of experience in CRM, retention, or related fields within the gambling industry or similar sectors. • Proven track record of developing and implementing successful CRM and retention strategies. • Deep understanding of customer lifecycle management and segmentation. • Expertise in deg and executing personalized retention campaigns. • Strong knowledge of CRM tools and platforms. • Ability to analyze customer data and translate insights into actionable retention strategies. • Experience in developing loyalty programs and bonus policies aimed at increasing customer retention. • Focus on achieving key KPIs related to customer retention, lifetime value (LTV), and churn reduction. • Strong analytical skills with the ability to make data-driven decisions. • Proficiency in English at a B1/B2 level.

🏖️ Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience. • Flexibility: enjoy flexible working hours that let you balance your personal and professional life while focusing on delivering great results. • Corporate English speaking club: improve your English proficiency with regular practice and expert guidance. • A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. • Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company.