Brand Strategist

🔥 5 hours ago

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Our mission is to accelerate the transition to an open cybernetic economy by backing entrepreneurs innovating at the intersection of blockchain, artificial intelligence, robotics and adjacent technologies.

11 - 50 employees

📋 Description

• Develop and refine brand positioning for cyber•Fund, the internal team and our portfolio companies. • Work closely with the leadership team to align brand strategy with business objectives. • Guide portfolio companies on branding and positioning. • Ensure all brand touchpoints — digital, print, and experiential—reflect our brand aesthetic and values. • Work directly with agencies, consultants, and internal teams to bring brand strategies to life. • Develop and execute content calendars that support brand and personal brand objectives. • Turn daily insights, meeting notes, and strategic ideas into engaging, publish-ready content. • Build and maintain strong personal brands for cyber•Fund’s leadership team. • Create compelling narratives and content that reflect their vision and expertise. • Collaborate with content creators to ensure consistent and high-quality storytelling.

🎯 Requirements

• 4 - 6 years in a tactical marketing role, with the ability to produce content and execute campaigns independently. • Experience building product marketing from start to finish—from positioning and launch strategy to go-to-market execution and iteration—ideally with exposure to brand-led organizations (e.g., Coca-Cola, Apple, Ferrari, or similarly disciplined brand houses). • A team player who takes the initiative to improve strategies, processes and ability to understand and produce technical and product-oriented semi-technical content. • Strong writer capable of simplifying technical concepts into engaging content for diverse audiences. • Hands-on experience executing both long-term brand projects and daily content. • Strong understanding of classical marketing principles and brand aesthetics. • Ability to work independently and manage agency/consultant relationships. • A curious learner who reads, studies, and applies marketing fundamentals. • Nice-to-Haves: • Experience in VC, tech, or B2B branding and content. • Background in product marketing. • Experience building personal brands for executives. • Familiarity with design tools (Canva, Figma) or basic video editing.

🏖️ Benefits

• Work from anywhere in the world: we are an international distributed team; • Competitive compensation; • Well-being program; • Mental Health care program; • Medical insurance; • Compensation for education, including English & professional growth courses; • Equipment & co-working reimbursement program; • Overseas conferences, community immersion; • High degree of autonomy, no micromanagement.