B2C • Wellness • Healthcare Insurance

Frida is a company focused on providing innovative health and wellness products primarily for new and expecting parents. Their offerings include products under the brand names Frida Baby, Frida Mom, and Frida Fertility, which cater to the needs of babies, mothers, and those trying to conceive, respectively. Known for unique solutions like the NoseFrida SnotSucker, Frida aims to make parenting more manageable with practical tools such as postpartum recovery kits, pregnancy support essentials, and fertility aids. Frida's mission revolves around preparing parents for the realities of parenthood with simple yet effective products.

Brand Manager

• Nordics, UK

2 hours ago

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B2C • Wellness • Healthcare Insurance

📋 Description

• Gather, update, and identify gaps in written and visual assets for all e-commerce partners, ensuring accuracy, quality, and brand consistency. • Coordinate Frida’s owned and external e-commerce presence overhaul. • Ensure consistent representation of products across customers, SKUs, and platforms - online and offline. • Monitor e-commerce content compliance and identify any deviations or missing assets. • Support and maintain the marketing and trade marketing calendars for the Nordics and the UK. • Monitor customer promotional calendars, ensuring brand representation and activation according to plan. • Coordinate physical production of marketing and promotional materials. • Support and coordinate in-store merchandising productions, distribution, and timely setup across locations. • Track and meet customer revision deadlines, proactively communicating upcoming requirements to internal stakeholders. • Gather, maintain, and update SKUs, pricing, and all relevant product data per customer. • Manage and execute product submissions, ensuring accuracy and completeness. • Review and optimize product portfolio per customer, identifying gaps, new opportunities, and rationalization needs.

🎯 Requirements

• 4+ years of experience in sales operations, account management, trade marketing, or e-commerce within FMCG consumer goods or similar industries. • Strong analytical mindset with excellent attention to detail. • Demonstrable experience working with trade marketing calendars and relevant productions. • Experience managing elaborate product data, pricing, SKUs, and digital content assets. • Understanding of both B&M and e-commerce merchandising, product setup, and content best practices. • Eloquence in customer communications and customer relationship building. • Ability to coordinate multiple deadlines, calendars, and customer requirements. • Proactive, resourceful, and able to work independently in a fast-paced environment. • Fluency in both Swedish and English are mandatory. Additional Nordic languages will be merited.