B2B PR

• Marketing Lead

🔥 9 hours ago

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11 - 50 employees

Founded 2018

🤖 Artificial Intelligence

Artificial Intelligence • SaaS • Beauty

Haut. AI is a SaaS company that provides AI-driven skin analysis and generative AI tools for beauty brands, enabling hyper-personalized digital skincare experiences, product recommendations, and virtual skin simulations. Their platform analyzes millions of images to assess 20+ skin health and beauty metrics with clinical-grade accuracy, offers an always-on conversational assistant (Skin. Chat/SkinGPT) and image-quality capture (LIQA), and integrates with e-commerce and enterprise ecosystems to help brands increase engagement, conversions, and support R&D.

📋 Description

• Plan and execute B2B demand and lead generation campaigns across LinkedIn, email, outbound sequences, partnerships, and selected events. • Manage and optimize paid B2B media campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads, retargeting) to drive qualified leads and discovery calls. • Develop and execute a PR strategy that positions Haut.AI as a thought leader in AI-powered beauty technology • Own Haut.AI's presence at major beauty and tech industry events and build event-driven campaign strategies that maximize pipeline impact • Own our events motion end to end: event selection, goals, messaging, pre event outreach, onsite execution, and post event conversion into meetings and pipeline • Work closely with Sales to support enterprise and mid-market outbound campaigns and vertical-specific outreach. • Manage content calendars and schedule, publish, and optimize posts across LinkedIn and other relevant social platforms. • Write clear, engaging, and conversion-focused B2B copy for social posts, emails, ads, and campaign assets aligned with brand voice. • Execute outreach and nurture campaigns designed to generate discovery calls and sales appointments. • Build, maintain, and track prospect and lead databases using CRM tools in close alignment with Sales. • Collaborate with leadership and product teams to turn founder insights and product updates into publishable content. • Develop a distinctive brand voice that balances technical credibility with inspiration • Create and update sales enablement materials including decks, value frameworks, competitive positioning, and objection handling. • Support enterprise RFPs, PoCs, and strategic deals with tailored marketing narratives and materials. • Ensure consistent messaging across marketing, sales, and partnership touchpoints.

🎯 Requirements

• 5+ years of B2B marketing experience, with a strong emphasis on PR, communications, or brand marketing, ideally in SaaS, beauty tech, GenAI, MarTech, e-commerce, or consumer tech • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field • Proven experience managing content calendars, scheduling, and publishing posts across major social platforms (e.g., LinkedIn, Instagram, Facebook) • Strong writing and editorial taste: you can create press ready narratives and sales ready messaging without fluff. • Hands on experience planning and executing events that result in qualified meetings and pipeline. • Strong copywriting skills with the ability to create engaging, conversion-focused captions aligned with brand voice and business objectives • Experience executing outreach and lead generation campaigns that result in discovery calls or sales appointments • Proficiency in CRM tools for building, maintaining, and tracking prospect and lead databases.

🏖️ Benefits

• Competitive compensation based on experience and skills • Fully remote position with flexibility across EU time zones • Company-issued laptop • Be part of a pioneering company revolutionizing the BeautyTech space • Opportunity to collaborate with a talented, forward-thinking team while making a real difference in the industry • Make a tangible impact on product development and company growth • Opportunity to grow your skills and expertise at the intersection of science and beauty.