Recruitment • Marketing • B2B

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

Account Based Marketing Manager, Europe & LATAM

11 hours ago

Report problem

Recruitment • Marketing • B2B

📋 Description

• Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams. • Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights. • Work with account teams, subject matter experts, and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders. • Support the delivery of appropriate ABM tactics for global campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed. • Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals. • Manage marketing budgets effectively to execute ABM activities with a positive return on investment. • Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.

🎯 Requirements

• Minimum 5 years of experience in technology, business, marketing, communications, or digital agency environments. • Understanding of multi-channel engagement data, behavioral insights, and predictive analytics to optimize client engagement. • Strong client-centric mindset with the ability to translate client needs into targeted ABM programs aligned to business objectives. • ABM industry training or accreditations beneficial but not required. • Strong knowledge of digital engagement tools, search, interactive content, and modern marketing platforms. • Strong commercial acumen with the ability to understand business models, value drivers, and account dynamics. • Highly collaborative, with the ability to build strong relationships across teams and contribute to a customer-centric culture. • Strong written and verbal communication skills. • Skilled in facilitating meetings and workshops, using open conversation to uncover insights and align teams