Head of Marketing Analytics (Contract)

Head of Marketing Analytics (CONTRACT)

£650-£700 per day (Inside IR35)

3 Month Contract

London - based

This is an opportunity to lead a high impact marketing and analytics programme for a global digital business. You will shape how they measure media effectiveness, drive clarity from complex data, and influence pivotal commercial and marketing decisions.

The Company

They are a well-established digital organisation operating in a fast paced, multi-channel environment. With a strong focus on growth and customer engagement, they rely on sophisticated analytics to optimise investment and performance. Their teams collaborate closely across marketing, product, data and finance, and they value clear, insight led decision making. This contract sits within a strategically important programme where your work will have immediate visibility and impact.

The Role and Deliverables

• Lead the marketing and analytics workstream, setting the strategy for marketing mix modelling and effectiveness measurement.
• Own the design, implementation and refinement of MMM approaches that quantify the impact of media and other growth drivers.
• Use SQL to build and maintain datasets and pipelines that support modelling, reporting and insight.
• Translate analytical outputs into clear recommendations for senior marketing, commercial and finance stakeholders.
• Partner with media, performance marketing and marketplace teams to inform channel mix, budget allocation and campaign strategy.
• Deliver concise dashboards, frameworks and playbooks that guide investment decisions beyond the contract period.

Your Skills and Experience

• Strong experience leading marketing analytics or marketing science initiatives in complex environments.
• Deep practical expertise in marketing mix modelling, including building, running and interpreting MMM.
• Confident SQL skills with the ability to extract, manipulate and validate large datasets.
• Experience working with media data across brand and performance channels to inform strategy.
• Background in digital, marketplace or multi-channel businesses.
• Comfortable engaging senior stakeholders and communicating complex concepts clearly.
• Collaborative approach, able to partner effectively across marketing, data, product and finance.

How to Apply

Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.