WordPress / WooCommerce Development (SEO-critical + CRM)

We are looking for an experienced WordPress/WooCommerce developer to build a new website on a staging environment, based on an existing website with strong SEO performance.

This is not a simple website build. The main challenge is:

• preserving SEO rankings
• correctly integrating a custom CRM plugin
• ensuring a smooth migration and launch

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Project context

The business rents out party and decoration items. ± 2,000 products ± 40 categories

Products can belong to multiple categories

Clear structure, filtering and scalability are essential

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Project Scope

• Build a new WordPress/WooCommerce website on a staging environment
• Use an existing theme (no need to design from scratch)
• Integrate a custom-built plugin that connects a CRM with WordPress
• Structure products and data based on CRM input
• Prepare full migration to live environment

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Key Functional Requirement (Important)

• This is not a traditional webshop.
• There is no payment / checkout process
• Products are added to a quote request (cart as quotation)
• Guests can submit their selected products as an inquiry/request
• The “cart” functions as a quotation request system

So:

• No payment gateways needed
• No transactional checkout

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Key Requirements (Critical)

1. CRM Plugin Integration

• Products and data must be automatically retrieved from the custom plugin
• Ensure correct mapping between CRM data and WooCommerce products
• Products must support multiple category assignments
• Stability and performance are crucial

1. SEO Preservation (Highest Priority)

This project will fail if SEO rankings drop. You must ensure:

• Existing URL structure is preserved (or properly redirected)
• All 301 redirects are correctly implemented
• Metadata, headings, and internal linking are maintained
• XML sitemap and robots.txt are correctly configured
• No indexation issues during staging/live transition

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Process & Collaboration

This is a long-term, iterative project: Build → test → feedback → improve (multiple rounds)

• Close communication required
• You must be comfortable working in structured feedback cycles

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Launch & Aftercare

The freelancer is also responsible for:

• Supporting the go-live
• Monitoring the website after launch

Fixing any issues related to:

• SEO drops
• Broken links
• Plugin/data sync issues
• Performance

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We will only consider serious candidates. Please include:

• Your approach
• How would you handle SEO-safe migrations?
• How do you ensure rankings are preserved?
• Experience
• Examples of similar projects are a big plus (WordPress + WooCommerce + migrations)
• Experience with custom plugins / API / CRM integrations

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Technical approach

• How you handle staging → live deployment
• How you test data integrity and SEO

Risk management

• What are the biggest risks in this project?
• How do you prevent them?

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Important Notes

• Budget is fixed.
• This is not a quick build: quality and stability matter more than speed!
• Communication must be clear and structured
• We are looking for a long-term collaboration partner. Also for maintenance in future

Budget: EUR 700 (Fixed Price)

Proposals: 58 freelancers have applied