Commercial Solar WordPress site Structured B2B Lead Gen Platform

Project Overview

We are a commercial solar installer headquartered in Scotland, delivering projects across Scotland and the wider UK.

The website will target UK SMEs requiring 100kWp to 1MWp installations, while demonstrating capability across larger commercial and multi-sector projects.

This is not a brochure site.

The website must function as: • A structured B2B lead-generation platform • A high-performance PPC destination • A corporate credibility asset for financial and procurement decision makers

All copy will be provided. We require full technical build and structured implementation.

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Hosting & Environment

Hosting has been provisioned on WP Engine.

The build will take place on staging within this environment.

All domain, hosting, WordPress admin and analytics accounts will be owned and controlled by us.

Developer must be comfortable working within WP Engine environments.

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Scope of Work

The appointed developer will deliver: • WordPress build (latest stable version) • Custom Solar Savings Calculator (per detailed technical specification) • GA4 + Google Tag Manager integration • QA, staging and launch

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Technical Requirements (Non-Negotiable) • WordPress (latest version) • Lightweight theme only (GeneratePress, Kadence or Astra) • No multipurpose themes (Avada, Divi, etc.) • Mobile-first approach • Performance-conscious build • No heavy page-builder dependency

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Required Templates

Reusable templates must be created for: • Sector page template (ACF-driven) • Case study template (ACF-driven) • Resources/blog template • PPC landing page template (minimal navigation) • About / compliance pages

Templates must be scalable and editable by admin.

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Solar Savings Calculator

A custom interactive calculator must be built according to a detailed technical appendix (shared following NDA).

Key requirements: • Native HTML/CSS/JavaScript build • Admin-editable assumptions • Funding toggle (CAPEX / Asset Finance / PPA) • GA4/GTM event implementation

This is a structured commercial feature.

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Tracking & Analytics

Must implement:

Required events:

Tracking must be tested and verified prior to completion.

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Performance Expectations • Optimised images (WebP)

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Timeline

We are seeking a quick turnaround.

Target timeline:

2-3 weeks from project commencement.

We are ready to begin immediately and will make prompt decisions.

Applicants must confirm availability within this timeframe.

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Communication & Process Requirements • NDA must be signed before full technical specification is shared. • Initial Microsoft Teams call required before appointment. • Weekly Teams check-in during build. • Staging site access required for review at each milestone. • Clear milestone approval process.

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Milestone Structure

1. Architecture & Wireframes

• 10%

1. Template Build

• 20%

1. Calculator & Tracking

• 20%

1. Performance & QA

• 20%

1. Launch & Handover

• 30%

Final payment released only after full verification.

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Required From Applicants

Please include:

1. 2 relevant WordPress projects (B2B preferred) with involvement evidence
2. Confirmation of experience with ACF and Gutenberg
3. Confirmation of custom JS calculator experience
4. Confirmation of GA4/GTM event implementation
5. Your proposed theme approach
6. Estimated timeline
7. Confirmation you are comfortable g an NDA and working via Teams

Generic proposals will not be considered.

Budget: GBP 1000 (Fixed Price)

Proposals: 14 freelancers have applied