Webflow CMS & UX Specialist – Certification Website (5-6 Pages)

PROJECT OVERVIEW

I am the Founder of Well-Being Approved (WBA), an independent certification standard for mental well-being in the workplace.

WBA is being built as a long-term institutional certification body. This is not a lifestyle website or startup brochure. The build must be clean, structured, scalable, and professionally executed.

I require an experienced Webflow CMS and systems-focused developer to build Phase 1 of the platform with correct backend architecture from day one.

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PHASE 1

• Launch Infrastructure Scope

Core Website Build (5-6 Pages)

Includes:

• Institutional design (corporate, authoritative tone)

Brand colours and copy will be provided. An initial AI-generated Webflow draft exists and may either be refined or rebuilt with correct architecture. ⸻

APPLICATION & PAYMENTS INFRASTRUCTURE

• Multi-step structured application form • File upload capability (policy/evidence documents) • Company logo upload (for use on public directory listing upon certification) • Consent checkbox for public directory listing + rights confirmation for uploaded assets • Stripe integration for tiered application fee (based on employee band)

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DIRECTORY ARCHITECTURE

A public “Certified Organisations” directory must be built.

Architecture requirements:

• Webflow CMS front-end • Directory updates dynamically via Airtable integration

Public fields

• Logo (uploaded by company) • Certification status (Certified / Pending / Suspended / Expired)

Internal-only fields (Airtable only)

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RENEWAL & PAYMENT LOGIC (IMPORTANT)

Payment structure

• Application fee paid at submission (Stripe) • Assessment & verification fee invoiced post-eligibility review (manual Stripe invoice acceptable in Phase 1) • Annual certification licence fee payable only upon successful certification approval

Renewal lifecycle requirements

The platform must support an annual renewal process including:

• Structured renewal declaration form + updated document upload • Automated renewal reminders (60 / 30 days pre-expiry) • Status management logic (Certified / Renewal Pending / Expired) • Renewal must be reviewed and formally approved before the annual licence fee is charged.

Preferred approach:

• Annual certification fee is handled through Stripe using a stored payment method and a reactivated annual charge triggered only once renewal is approved (e.g., reactivating a paused annual Stripe subscription or triggering an approved invoice). • Renewal form must include a clear acknowledgement checkbox confirming the annual fee will be charged upon renewal approval.

No client portal required in Phase 1. Future expansion may include secure client dashboards and renewal portals.

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TECHNICAL EXPECTATIONS

• Clean, organised Webflow class naming • Airtable integration (Zapier / Make acceptable) • Scalable architecture (not hard-coded shortcuts) • Clean handover documentation and clear explanation of backend structure

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UX JOURNEY

Credibility → Understanding → Trust → Application → Payment

Comparable positioning reference: B Corp (tone and institutional structure only

• no duplication).

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WHAT I’M LOOKING FOR

• Strong Webflow portfolio (live links required) • Experience with CMS-based builds • Systems thinker (not just visual design) • 4–6 week delivery window

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BUDGET

Please provide a realistic fixed quote for Phase 1 build.

This is Phase 1 of a long-term certification platform. Ongoing work likely for future expansion (client portal, automation scaling, enhancements).

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If you build clean systems and think long-term, we will work well together.

Preferred communication: I am available for quick feedback via WhatsApp for alignment where helpful. Phone calls are also fine.

Budget: GBP 1100 (Fixed Price)

Proposals: 35 freelancers have applied