Fix Google Ads Search Campaign – Not Serving. And my website

Good afternoon, I need help with TWO things:

1. Fix my Google Ads Search campaign
2. Review and make improvements to a one-page Squarespace website

Business: Local driver medical service in Liverpool (Taxi, HGV, D4, private hire).

PART 1

• Google Ads (hands-on work required): My Google Ads Search campaign is live but has not been serving impressions properly. I need someone to:
• Fix keyword targeting and match types
• Add sitelinks, callouts, and ad assets
• Check bidding strategy and daily budget
• Ensure correct location targeting (Liverpool / Merseyside only)
• Get the campaign SERVING with impressions

PART 2

• Website The website is already live and functional (Stripe payments and booking system enabled). At this stage I would require a review, website cleaned up a bit and made easier for people to process and access No website or account access will be given initially. If we agree on changes later, access can be granted.

IMPORTANT: This is a one-off task, not ongoing management. Please briefly explain what you would change in Google Ads and what you would look for on the website.

Budget: £100 UK-based or fluent English preferred.

Budget: GBP 121 (Fixed Price)

Proposals: 22 freelancers have applied