Senior Sales Manager

Job Summary The Senior Sales Manager will be responsible for driving revenue growth, expanding market share, and leading the sales strategy for cement and screeding products. This role requires strong experience in FMCG or construction materials, with a deep understanding of distribution networks, contractor engagement, and B2B sales. Key Responsibilities Sales Strategy & Execution: Develop and implement strategic sales plans to achieve company targets. Identify new business opportunities in construction, real estate, and infrastructure sectors. Drive product penetration across retail, wholesale, and project channels. Business Development: Build and maintain relationships with key stakeholders including contractors, distributors, developers, and retailers. Identify and secure high-value projects requiring cement and screeding materials. Monitor market trends, competitor activity, and pricing strategies. Team Leadership: Lead, mentor, and manage the sales team to achieve performance targets. Set KPIs and conduct regular performance reviews. Provide training on product knowledge and sales techniques. Channel Management: Expand and manage distributor and dealer networks. Ensure product availability and visibility across key markets. Optimize route-to-market strategies. Revenue & Performance Management: Achieve sales volume, revenue, and profitability targets. Prepare sales forecasts, budgets, and reports. Track performance metrics and adjust strategies as needed. Customer Relationship Management: Maintain strong relationships with key accounts. Resolve customer issues and ensure high levels of satisfaction. Negotiate contracts and pricing agreements. Key Requirements Education: Bachelor’s Degree in Business Administration, Marketing, Engineering, or related fields. MBA is an added advantage. Experience: 5–12 years of sales experience, preferably in FMCG or building materials (cement, screeding, construction products). Proven track record of achieving sales targets and managing large territories. Experience in Cement or paint sales will be an added advantage Experience in B2B and project sales is essential.