Senior Marketing Specialist

Key Responsibilities Develop and execute marketing strategies to enhance brand awareness and drive customer engagement. Create compelling campaigns to promote solar home systems and PAYGO (Pay-As-You-Go) solutions. Conduct market research to identify customer needs, preferences, and industry trends. Manage digital and traditional marketing channels, including social media, email campaigns, and events. Collaborate with the sales team to drive product uptake and customer satisfaction. Monitor and analyze the performance of marketing efforts, providing insights for improvement. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. 4-5 years of proven experience in marketing, preferably in the solar home systems sector. Strong knowledge of branding and marketing strategies. Experience with Pay-As-You-Go (PAYGO) solutions is an added advantage. Excellent communication, analytical, and problem-solving skills. Proficiency in digital marketing tools and platforms. Additional Skills Advantage Proficiency in photography to capture high-quality visuals for campaigns is an added advantage. Knowledge of design software such as Adobe Photoshop, Illustrator, or Canva to create stunning marketing materials.