Senior Director, Customer Development & Digital Commerce, NEF

Role Purpose The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results. Key Accountabilities Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels. Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans. Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning. Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers. Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration. Develop strategic, value-creating customer and enterprise digital partnerships. Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams. Experience & Qualifications 15+ years of progressive leadership experience within FMCG or consumer goods environments. Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations. Proven success delivering results in complex, multi-market and multi-partner systems. Strong people leadership, executive influence, and change leadership capability. Critical Capabilities: General management capability with P&L accountability. Strategic and systems thinking with strong execution orientation. Agile and change leadership mindset. Deep customer, commercial, and digital ecosystem understanding. Data-driven storytelling and executive communication skills. Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model