Retail Manager - Accessories

Key Responsibilities Sales Growth: Purchase Control: Drive and monitor the procurement volume from retail stores to ensure a consistent increase in our sales turnover. Network Expansion: Identify and onboard new retail partners to expand our footprint across the nation. Inventory Management: Ensure optimal stock levels at the retail level to prevent stock-outs and maximize sales opportunities. Trade Marketing & Merchandising: Brand Visibility: Oversee the distribution and deployment of POSM. Ensure our products are prominently and neatly displayed according to brand standards. Market Hygiene: Conduct regular store visits to audit shelf presence and ensure our "Retail Excellence" standards are met. Promotion Execution: Design, launch, and monitor the effectiveness of BTL retail promotions and consumer activation events. Team Leadership & State Management: Regional Supervision: Directly manage and mentor State Sales Supervisors across the country, tracking daily performance. Field Force Training: Conduct regular training sessions for the sales team on product knowledge, negotiation tactics, and retail management. Reporting: Provide detailed weekly and monthly market reports, including sales trends, competitor activities, and regional challenges. Required Qualifications Experience: Minimum of 3 years of experience in Retail Management or Channel Sales within the Nigerian market. Proven track record in the Mobile Accessories, FMCG, or Consumer Electronics sectors. Competencies: Strong understanding of the Nigerian retail landscape across different regions. Exceptional leadership skills with experience managing remote teams. Data-Driven: Ability to analyze sales data to identify growth opportunities. Negotiation: A "closer" mindset with the ability to influence shop owners and distributors.