Regional Sales Manager- South East

Job Purpose To drive revenue growth, market penetration, and distributor effectiveness across the South East region by leading the regional sales team, strengthening channel partnerships, and executing the company’s sales strategy for mobile phone accessories. Key Responsibilities Develop and execute regional sales plans aligned with national targets Achieve monthly, quarterly, and annual sales and distribution objectives Expand market coverage and improve visibility of mobile phone accessory products Manage and grow relationships with distributors, wholesalers, and key retailers Identify and onboard new distributors and high-potential outlets Ensure optimal stock availability and healthy stock rotation across the region Lead, coach, and performance-manage Sales Representatives and Territory Sales Executives Set clear KPIs, conduct regular field visits, and provide on-the-job coaching Drive discipline in route-to-market execution and reporting Monitor competitor activities, pricing, and promotions, provide regular market insights and sales forecasts to management. Ensure effective execution of trade promotions, product launches, and merchandising standards. Key Performance Indicators (KPIs) Regional sales target achievement Distribution expansion and outlet coverage Distributor performance and stock health Sales team productivity and effectiveness Market share growth in key cities and trade channels Product visibility and display according to the company’s planogram for product display at distributors outlets Submit timely sales reports, forecasts, and performance reviews Ensure compliance with company policies, pricing guidelines, and ethical standards Qualifications & Experience Bachelor’s degree in Business Administration, Marketing, or related field 5–8 years’ sales experience in FMCG or consumer electronics Minimum of 2–3 years in a regional or area sales management role Strong understanding of the South East market dynamics Proven experience managing distributors and field sales teams Key Skills & Competencies Strong leadership and people management skills Excellent negotiation and relationship management abilities Analytical and data-driven decision-making High execution discipline and results orientation Willingness to travel extensively within the region Preferred Background Experience in mobile phone accessories, consumer electronics, or fast-moving consumer goods Existing distributor and trade network in the South East is an added advantage Compensation Competitive salary Performance-based incentives Other benefits as applicable