MarTech Product Manager - AI & Brand Technology

This is not a technical support role. You will be the primary bridge between our portfolio of brands and an evolving landscape of marketing technologies - advising, enabling, and co-creating with brand managers to unlock what is possible. What you will do Act as the internal consultant for brand teams across Tolaram's portfolio - translating business objectives into technology-enabled solutions Stay ahead of the MarTech landscape - from social listening and AI content tools to agentic commerce protocols, and bring forward-looking recommendations to brand leads Lead the evaluation, piloting, and adoption of AI-powered tools including generative content, campaign automation, consumer intelligence, and personalisation platforms Define and own the MarTech product roadmap in collaboration with the AI & Digital Innovation team Work with internal and external developers, BSPs, and vendors to deliver integrated solutions - from WhatsApp API activations to analytics pipelines Build and present compelling business cases for technology investments, including ROI framing and risk assessment Champion data-driven decision making - connecting campaign performance signals to brand strategy through dashboards, attribution models, and consumer journey analytics Train and upskill brand managers on new tools, creating internal playbooks and adoption frameworks What we are looking for: Must-have 5+ years in MarTech, Digital Marketing, or Product Management Extreme curiosity and hunger to learn technology & Marketing Hands-on experience with AI tools & Agentic AI Strong understanding of marketing analytics, attribution, and consumer journey tracking Proven ability to translate technical concepts into brand-friendly language Experience managing cross-functional stakeholders across brand, tech, and agency teams Excellent written and verbal communication - you can run a product sprint Good-to-have Experience in FMCG, CPG, or multi-brand environments Familiarity with platforms like Meltwater, GA4, Meta Business Suite, WhatsApp Business API Exposure to agentic AI frameworks or emerging commerce protocols (MCP, UCP) Experience in West African or emerging markets Background in Lean, Agile, or structured product delivery methodologies