Manager, Insights & Analytics - West Africa
Description
You will effectively manage consumer contacts to achieve consumer satisfaction and retain consumer loyalty, help turn voluntary consumer contacts into insights and actions, and oversee the consumer relations operations and lead reporting. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Contact center management, analysis, customer service, front-end, and operational systems with foundational functional expertise Social media operations Recall management Project management Thinking strategically, managing projects independently, and being consumer focused Developing people and interpersonal/team building/motivational skills Analytical and quantitative skills Communicating effectively, verbally and in writing More about this role Reporting to the I&A Lead for SSA, this role will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions. The Insights & Analytics Manager will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations to help drive the business in key categories. Success in this role requires a solid foundation in data analysis across multiple systems, a strong consumer insights background, and an ability to derive and translate insights into actions. What you need to know about this position: Mine & combine insights from multiple sources with consumer and business knowledge, and synthesize to help provide clear and compelling recommendations for concrete growth activities Understand consumers, the laws of growth, helping to bring each to life in the most inspiring way to help marketing to get under the skin of consumers Have excellent ability to use Nielsen, Household-panel-data & Other data sources to identify drivers of brand/ business performance followed by clear communication towards business team Provide understanding of performance of advertising activities and development of brand equity Provide Shopper Insights to learn and leverage broad shopping and consumer knowledge. Continuously optimize business through data, tracking, learning Drives action-oriented insights on current portfolio, innovation, communication, and brand growth imperatives Provide analytical support at a local market level Curate social intelligence and listening to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility Core skills and competencies Ability to analyse sell out data and uncover implications and opportunities for the business Experience in leading and managing research agencies Qualitative and quantitative research experience Experience in budget management Strong data analysis experience across different data sources Personal Attributes Exceptional communication (oral and written) and presentation
Skills
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