Key Account Manager Advertising

As Key Account Manager, Advertising, you will serve as the primary liaison between our key account clients and internal teams, driving revenue growth through strategic advertising campaigns. What you will be doing Serve as the primary point of contact for Key Account Managers and clients for all matters related to Jumia Advertising Solutions (JAS) Develop and maintain strong relationships with key clients, agencies, and internal KAMs to ensure continuous, recurring, and growing advertising business Understand the local media landscape and proactively identify opportunities to impact media plans with new partners, formats, and innovative advertising solutions Actively leverage your network of agencies, brands, and partners to promote adoption and usage of Jumia Advertising Solutions Build and nurture strategic relationships with media agencies to drive revenue growth through agency-led campaigns and partnerships Proactively lead client relationships by leveraging platform traffic and capabilities to drive clients' business and marketing objectives Lead end-to-end campaign planning for key accounts, including receiving briefs from KAMs/clients, developing campaign strategies, and negotiating campaign terms and budgets Source, execute, optimize, and evaluate all elements of each media campaign, serving as the campaign owner from strategy to execution in collaboration with the Ad Operations Team Collaborate with cross-functional teams (Ad Operations, Creative, Analytics, Commercial Team, Sales) to develop clear business objectives, high-impact digital advertising programs, and measurement frameworks Drive campaign performance by monitoring and optimizing key KPIs through daily campaign management and regular alignment with Ad Ops, KAMs, and clients Set up all measurement metrics and KPIs for each campaign to ensure clear tracking and accountability Use web analytics tools to analyze site traffic, user demographics, and campaign performance in support of online campaign proposals and client presentations Analyze campaign data and provide actionable insights and recommendations to improve campaign effectiveness and client satisfaction Prepare and present comprehensive campaign reports, findings, and performance results to Key Accounts and Client Executives Provide quarterly key learnings reports with strategic recommendations for future campaign plans Identify upselling and cross-selling opportunities within existing key accounts to maximize advertising revenue Maximize revenue inflow from client accounts and attain monthly, quarterly, and annual sales targets related to your client account portfolio Actively identify and pursue new advertising client accounts and agency partnerships to expand business reach Conceptualize, verbalize, document, test, propose, and present new digital marketing revenue-generating opportunities Act as a knowledgeable industry leader in online marketing, analytics, targeting, and digital advertising best practices Stay upda