Head of Marketing and Communications

Develop and implement a comprehensive marketing and communications strategy aligned with company goals Lead brand positioning and ensure consistency across all platforms and touchpoints Oversee digital marketing initiatives, including social media, paid ads, email marketing, and website performance Manage and optimize marketing campaigns for lead generation and conversion Drive PR efforts, including media relations, partnerships, and brand visibility initiatives Oversee content strategy across all platforms (social media, blog, video, newsletters) Supervise and guide the marketing team to ensure quality and timely delivery of outputs Collaborate with business units to support service promotion and client acquisition Analyze marketing performance metrics and provide data-driven recommendations Manage marketing budgets and ensure cost-effective campaign execution Identify market trends and opportunities to strengthen CBC’s competitive positioning Ensure proper brand representation in both online and offline engagements