Digitatal Growth Specialist

Key Responsibilities Develop and execute data-driven paid media strategies to drive acquisition and growth Plan, launch, and optimise campaigns across platforms such as Google, Meta, TikTok, LinkedIn, YouTube, and other emerging channels Manage campaign setup, targeting, creative testing, and budget allocation Implement and manage performance tracking and attribution systems (pixels, conversion APIs, analytics tools) Analyse campaign data and translate insights into clear optimisation strategies Produce concise performance reports and recommendations for growth improvement Requirements 3–5+ years experience managing performance marketing or growth campaigns Strong experience running paid media campaigns across multiple platforms Solid understanding of conversion tracking, attribution, and performance analytics Proven ability to optimise campaigns and improve ROI through data-driven decisions Strong analytical thinking and problem-solving skills Clear communication and ability to translate data into insights