Brand & Content Strategist (Operator Role)

About the Ecosystem You will be responsible for content across three interconnected brands: Darey.io (Tech Education) Focus: Tech career transformation Goal: Drive learner acquisition Content Angle: Transformation stories, career pathways, job outcomes Xterns.ai (Work Experience Platform) Focus: Talent placement & work experience Goal: Attract talent + build employer trust Content Angle: Proof of work, real-world experience, hiring success Dare (Founder Brand) Focus: Thought leadership & trust building Goal: Build credibility across the ecosystem Content Angle: Insights, storytelling, tech career guidance Key Responsibilities Content Strategy & Brand Positioning Own and evolve the content strategy across all brands Develop monthly content calendars aligned with campaigns and growth goals Maintain consistent brand voice across platforms Write or oversee founder-led content (especially LinkedIn) Translate business goals into clear content direction Production & Content Operations Plan and execute monthly batch shoot days (3 per month) Create shoot plans, scripts, and content briefs Coordinate videographers and production logistics Oversee post-production workflow (editing, feedback, approvals) Ensure minimum output of 80 videos monthly Distribution & Platform Management Manage publishing across: LinkedIn YouTube Instagram TikTok Schedule content using GoHighLevel (GHL) Set up and manage content automations and funnels Ensure consistency in posting cadence (no gaps) Content Repurposing System Turn long-form content into multiple short-form assets: Shorts/Reels/TikToks Carousels Quote graphics Written posts Build and manage a repeatable repurposing pipeline Maximize content value across platforms Team Leadership & Coordination Manage and supervise: Video Editors Videographers Graphic Designer Assign tasks, track delivery, and maintain quality standards Ensure editors meet weekly output targets Provide structured feedback and performance guidance Performance Tracking & Optimization Track and analyze: Views Engagement rates Follower growth Platform-specific KPIs Produce monthly performance reports Identify winning content and scale it Fix underperforming areas with clear action plans The Content Machine You Will Run 80 videos per month 3 batch shoot days monthly Multi-platform distribution system Structured repurposing pipeline Automated scheduling via GHL This system already exists. Your job is to run it, improve it, and never let it break. Requirements Experience 3–5 years in: Content strategy Brand communications Content production or media operations Experience managing multi-platform content at scale Strong exposure to video production workflows Familiarity with African/Nigerian digital audience Core Skills Strong writing and storytelling ability Content planning and execution Project management (high-volume workflows) Deep understanding of social platforms & algorithms Data-driven decision-making Team management and coordination Tools (Advantage)