Senior Sales Analyst - Commercial & Strategic Impact Role Supporting UK Retail Leadership

Key Responsibilities Commercial Performance & Profitability Ownership Analyse sales performance by product, retailer, channel and region Model contribution margin including rebates, funding structures and settlement terms Distinguish between gross revenue and true net commercial performance Identify margin leakage and structural inefficiencies Provide retailer-level and portfolio-level profitability visibility Trade Spend, Pricing & Promotional Strategy Evaluate promotional ROI and incrementality Analyse trade marketing investment effectiveness Assess pricing architecture and elasticity Deliver commercially grounded recommendations Forecasting & Trading Rhythm Support budgeting and forecasting through structured scenarimodelling Contribute insight tUK trading and commercial review meetings Improve forecast accuracy and performance transparency Monitor sell-through, seasonal trends and commercial risk indicators Market & Competitive Intelligence Track competitor pricing and promotional positioning Identify whitespace opportunities and emerging risks Translate external market movement intstrategic recommendations Communication & Influence Present analysis confidently tUK senior stakeholders Translate financial mechanics intcommercially accessible narratives Challenge assumptions constructively using evidence Operate as a trusted commercial voice within the business Experience 4 plus years’ experience in a Commercial Analyst, Sales Analyst or Category Analyst role Experience within retail, ecommerce or FMCG environments Exposure tmulti-channel, margin-sensitive trading environments Commercial & Financial Strength Strong understanding of commercial P&L and contribution margin Experience analysing trade spend and retailer funding structures Confident interrogating pricing and promotional performance Bias toward action and decision support