Business Development Officer

ROLES AND RESPONSIBILITIES: Brand Building, Marketing & Demand Generation Develop, align and implement the company’s marketing strategy in line with business objectives and the overall strategic plan, in collaboration with the Business Development Director and the business development team. Manage the full marketing mix (product, pricing, channels, promotion, people, process and environment) to drive brand awareness and demand generation across target segments. Design and manage an effective marketing channel and media mix (digital and traditional), ensuring optimal ROI and alignment with business priorities. Execute brand building and demand generation campaigns, balancing short-term lead generation with long-term brand equity, with clearly defined annual targets and quarterly reviews. Business Development & Lead Pipeline Management Build, maintain and actively manage a robust prospect and lead pipeline, tracking lead stages, conversion rates and ROI from demand generation activities. Design, implement and continuously improve a lead qualification and prioritization process to ensure effective follow-up and optimal use of resources. Personally pursue and/or allocate qualified leads to relevant team members, escalating capacity needs to the Business Development Director where required. Develop and maintain standardized pitch decks, company profiles and proposal templates, approved by the BD Director and ready for rapid deployment. Customize proposals, pitches and tenders to client/prospect needs, ensuring accuracy, quality and timely submission. Coordinate and manage client pitches, meetings and proposal presentations, ensuring appropriate resource allocation and scheduling. Drive prospects through the full sales cycle from initial lead to contract g and first invoice, ensuring accurate sales recording. Grow revenue from existing clients through upselling, cross-selling and repeat business, with defined annual targets, retention plans and regular performance reviews. Utilize CRM tools (e.g., HubSpot, Salesforce) for lead tracking and reporting. Administration, Resources & Communications Management Support the BD Director in planning and scaling the marketing, business development and administrative functions as the business grows, including team structure and role definition. Manage and coordinate external suppliers for marketing, digital, media ensuring performance, value for money and service quality. Coordinate media buying, marketing events, networking forums and promotional activities in line with brand and growth objectives. Ensure all activities comply withal relevant laws (e.g., Kenya's Data Protection Act), company standard operating procedures, and ethical business practices. EDUCATION, PROFESSIONAL QUALIFICATIONS AND EXPERIENCE: Bachelor’s degree in marketing, business development, business administration or a related field with strong marketing and client service focus. An MBA in Marketing, Digital Marketing or a related field i