Digital Insights & Enablement Officer

About The Job Job Summary / Responsibilities: For new product development activities. Data analysts are responsible for analyzing data using statistical techniques. Implementing and maintaining databases, gathering data from primary and secondary sources. Identifying, analyzing and interpreting trends from the data. To drive continual review of product offerings to ensure profitability. To provide customer

• competitors’ business intelligence for consistent marketplace advantage wherever the bank competes. To analyze and provide insights and recommendations on existing product offerings. Monitor market trends and customer needs, taking into consideration future technology/developments, competitor offerings, operational concerns, and changing regulations. Conduct regular product reviews to ensure competitive advantage, product differentiation and ensure mobile banking features meet customer requirements. Proactively identify customer/ market needs and develop new products/ services (or modify existing products/ services) to meet the identified needs. Ensure communication of value proposition, functionalities and capabilities of new Mobile banking products to internal and external customers to drive product awareness, uptake and revenue mobilization. Responsible for driving the sign-on, revenue, transactions count and volumes of the Mobile Financial Services platforms. Overseeing the identification & development of new digital products. Manage and evaluate all digital products for profitability and market viability across the Bank. Implement framework for Digital Product Performance Monitoring. Review regularly the portfolio of all Digital products against plan, target market needs for improvements and better result. Identify market opportunities
• wherever the Bank is operating and proactively uncover customer needs in order to develop well differentiated products. Establish central database and repository of e-products (both existing and potential products) for the Bank. Work with Product development Unit to ensure that all new products are thoroughly and rigorously tested before launch. Ensure market research is carried out quarterly in order to provide the Bank with required consumer/market intelligence. Ensure training of direct reports and retail sales teams on the bank’s Digital products and services. Provide monthly insights into customer behavior which will lead to increased sign on and usage on digital platforms. Periodically analyze digital channel products data and make recommendations. Prepare management reports. Develop a financial dashboard to monitor the Digital sales usage and acquisition. Work with financial control to provide Daily and Monthly reports on Digital sales. Profitability Report & Product Research and for competitor analysis. Prepare Weekly and Monthly Reports to Track digital accounts to ensure 75% of zero balance account opened are funded. Develop a financial dashboard to monitor the Digital sales usage and acquisiti