Marketing Executive (Integrated Water Park Resort)

The Marketing Executive supports the planning, execution, and optimisation of marketing initiatives for the Integrated Water Park Resort. This role focuses on day-to-day marketing execution, partnership support, and tactical event-driven campaigns aimed at driving visitation, strengthening brand presence, and supporting revenue objectives across leisure attractions and hospitality offerings. Working closely with internal teams, external partners, and agencies, the Marketing Executive will play a hands-on role in delivering integrated marketing campaigns and on-ground activations that enhance engagement and market visibility. Primary duties will include: Support the planning and execution of integrated marketing campaigns across digital, social, and on-property channels to drive awareness and visitation. Curate and execute tactical event and promotional campaigns, including seasonal activations and thematic events at Downtown East. Coordinate marketing support for partnerships and collaborations, including co-marketing initiatives, sponsorship fulfilment, and joint promotions. Develop and adapt marketing materials such as key visuals, EDMs, social content, and signage in line with brand guidelines. Support on-site execution of events and activations, working with internal teams, vendors, and partners to ensure smooth delivery. Liaise with agencies and suppliers to manage timelines, assets, and deliverables for campaigns and events. Monitor campaign performance and assist with post-campaign reporting, tracking key metrics such as reach, engagement, attendance, and ROI. Maintain marketing calendars and campaign trackers to support effective planning and execution. Requirements: Degree in Marketing, Communications, Business, or a related field. 2-3 years of experience in marketing, preferably in attractions, hospitality, or lifestyle brands. Hands-on experience supporting marketing campaigns and on-ground events or activations. Strong organisational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment. Good communication and coordination skills, with experience working with internal stakeholders and external partners. Detail-oriented, proactive, and execution-focused, with a willingness to support on-site event operations when required. Experience in attractions or hotels will be a strong advantage.